George Clooney’s endorsement of Nespresso: He Shouldn’t Have!
So guys, you know I’m the biggest fan of George Clooney in the world-wide-web (according to my own expert opinion) and I have to say I have been quite disturbed about the flak he keeps receiving because of endorsing Nespresso.
About the ads, I think they are pretty lame except for the first one “You’re talking about Nespresso, right?” Except for his rich and sensual voice, there is nothing noteworthy about them. But I guess you have to use the old celebrity-being-rebutted while giving autographs, etc. concept to get the masses interested in a new product.
Here’s the Nespresso advertisement I like
About the issue: Now that I’ve convinced you I am going to be all serious and critical and objective in this post by actually criticizing something that’s got George in it, let me get down to the details.
Give it up to George Clooney’s PR guys that this thing hadn’t been blown out of proportions. To be fair, George Clooney totally deserves all the shit he is currently getting and had gotten in the past by being Nespresso’s brand ambassador. Being a fan and an ultra-positive person in general, I have tried many times to articulate his defense for him.
For he hadn’t done much about it, except saying: “I’m not going to apologize to you for trying to make a living every once in a while”
Well, honeybum…you’ve gotta do better than that! You’ve surely pissed some people off here!
For those of you who are in loss as to what the heck is wrong with endorsing Nespresso, find below here some bulleted points that outline the problem. I am taking them from the blog of 66witches instead of some news outlet because, this was the first article that I could articulate a response for and I like talking to and talking about people who care rather than automated feed burners!
Pax Vobiscum, the author of this article clearly noted why she thinks George Clooney becomes the Hollywood Whore for endorsing Nespresso. Here I am bulleting them down in my own words (but not necessarily agreeing with everything).
- Nespresso, the espresso machine which uses aluminium pods to make coffee is ‘Not Needed’. It eliminates any chance of enjoying coffee making because ‘where the hell are the beans’ right? And secondly, there is no need to replace a thousand year old system with an autobot when we are perfectly happy making coffee as we’ve been doing. “I guess the benefits, if you can call them that, of the Nespresso device, are that you can make a reasonably OK cup of Joe, without: cleaning, needing to know anything about coffee; being able to hold a spoon or read.”
- Environmental hazard: Nespresso’s coffee pods are packaged with Aluminium that does not magically disappear once the pod goes into the machine. Instead it accumulates with hundreds of others in the waste compartment and is never recycled–because there is no frigging recycling system in place! First you bring in a machine nobody ever wanted and second you start giving polythene a tough competition with aluminium in crapping up the environment. And George Clooney, a supposed environmentalist (just because he bought a super environment-friendly car the Tesla Roadster and some other fancy/costly gadgets), is knowingly bringing such a magnanimous amount of toxic waste onto the planet by promoting a pointless machine #justforthemoney.
- Nestle, the badass: Associating himself with a company like Nestle that had caused great harm to the people and environment in Africa, itself proves how insincere he is in his advocacy of Darfur situation among others. Because
a. “Nestle is is still the subject of an International boycott over its baby milk products that have caused an estimated 1.5 million infant deaths in starving Africa.”
b. “Only a single Nestlé product out of 8,500 brands has been awarded the “Fair Trade” certification.”
c. “Nestle is featured on Corporate Watch as being guilty of massive corporate crimes from heinous labour violations to I-don’t-give-a-shit environmental practices and are even implicated in the deaths-by-assassination of several Union organizers.”
Read my response to Pax in the next article and why I think George Clooney’s humanitarian efforts are every bit pure and his stand justified, despite direct affiliation with the shitbags of Nestle. Posting it here coz I’m not sure it’s gonna pass Pax’s moderation (I am totally scared of her response btw. My good humored comments often got bitch-slap responses from a lot many bloggers 😦 ).
And here is her full article if you want to read, but I have to warn you Clooney Fans, it is pretty raw and blows hate waves on dear sweet George every step of the way (No offense Pax, but it is hard to digest when I’m not so deep into the cause as you are).
PS: Oh by the way, my favorite line:
Why in the name of everything right and good and strong and beautiful; why in the screaming, twisted, contorted, bloody FUCK does he need to make a little extra dough on the side by pimping himself out to the likes of Nespresso?
Man, ain’t that strong? 😛